Abbott Introduces Liquid Infant Formula Made With Whole Milk

Abbott has launched Similac 360 Total Care Made With Whole Milk, a commercially sterile, ready-to-feed liquid infant formula made with whole milk. This new formula is available at prices similar to the per-feeding cost of Similac 360 Total Care powdered infant formulas.

The introduction of this product reflects growing interest among parents in infant formulas made with whole milk. The company claims that its new formula closely resembles breast milk, containing a fat blend and five human milk oligosaccharides (HMOs) that are structurally identical to those found in breast milk.

Similac 360 Total Care Made With Whole Milk is designed to support a baby's immune system, brain development, and digestive health. It is non-GMO and does not contain artificial growth hormones, corn syrup, or palm olein oil.