Bayer Accelerates Crop Science Pipeline With Blockbuster Innovations
Bayer is rapidly expanding its Crop Science pipeline, aiming to introduce 10 blockbuster innovations over the next decade. A blockbuster product has an expected peak sales potential of at least €500 million.
The company has already launched two products: Plenexos insecticide and the Preceon Smart Corn System. The latter is a digitally enabled short-stature corn system that improves resilience against weather extremes, enables higher planting densities, increases accessibility for farm equipment, and supports stronger root development. Bayer targets penetration across 26 million acres by 2035, with digital capabilities through FieldView.
The Preceon Smart Corn System has already delivered benefits in Mexico, Italy, Spain, and the United States, with a commercial launch in Argentina beginning this year. Plenexos, which targets a broad range of sucking pests, has launched in Colombia, while Mexico, Brazil, and the United States are next. Bayer claims that farmers can use up to 75% less active ingredient than with other products for pest control.
Bayer's soybean technology is also advancing, with Vyconic 1 expected to be introduced in the United States and Canada next year. The trait stack provides tolerance to five herbicides, giving growers greater flexibility in weed management and helping address resistance concerns. Bayer says elite varieties containing Vyconic have demonstrated yield gains of more than two bushels per acre.