Costa Oil Filters Teams Up with Rick Ware Racing for Iowa Corn 350
Costa Oil Filters has partnered with Rick Ware Racing and Cody Ware to become the primary sponsor of the No. 51 Chevrolet at Iowa Speedway for the Iowa Corn 350 Powered by Ethanol on August 9.
Costa Oil Filters is a brand developed alongside Costa Oil, 10 Minute Oil Change, which operates locations across the United States. The company has been using NASCAR as a platform to showcase different aspects of its automotive ecosystem and promote its various brands.
Costa Kapothanasis, Founder of Costa Oil, stated that they've built their business around oil changes and vehicle maintenance, making filters a natural extension of what they do every day.
The partnership will not only put Costa Oil Filters prominently on Ware's No. 51 but also provide an opportunity for the company to showcase its brand to a larger audience.