Crop Market Lessons from 2025-26 Shape New Marketing Strategy
The past year's crop market has provided valuable lessons for producers to shape their marketing strategy heading into 2026-27. According to Brian Basting, Commodity Research Analyst at Advance Trading, Inc., one key takeaway is that rallies can happen at any time.
In the 2025-26 crop year, December 2026 corn futures posted a summer low before turning around and hitting their high for the year late in August. This was a sharp contrast to 2025, when December futures peaked in February.
Basting emphasizes that producers should not assume the calendar dictates market direction. A flexible marketing plan that can respond to rallies is essential.