Gold Demand Remains Steady Amid Price Easing

The World Gold Council's latest report reveals that gold demand remained steady in Q2 2026, despite the price easing from record highs. The total gold demand was flat year-on-year at 1,269t, while investment in gold ETFs, bars and coins dropped to 262t due to a lower gold price.

However, central banks and other official institutions added a net 289t to reserves in Q2, up 62% year-on-year. This trend is expected to continue, with 45% of respondents intending to increase their own gold reserves over the next 12 months.

Jewellery demand fell 17% year-on-year in Q2 due to high prices weighing on consumers, but the value of jewellery demand was resilient, rising 22% year-on-year in H1 to a global total of $86bn.