Gold Prices Hinge on Purity, Colours, and Global Macro Trends

The gold market is governed by purity and colours, which affect its intended use. Gold is measured in karats, with 24K being the purest form but too soft for jewellery.

This means that 22K gold, standard for traditional Indian jewellery, must be alloyed with other metals for durability. It contains less gold than 24K but offers greater strength.

The daily gold rate online is just a benchmark, and the final showroom price will always be higher due to making charges, GST, and stone deductions in studded jewellery.

For those who want to invest without physical storage or making charges, consider digital gold, gold ETFs & mutual funds, or sovereign gold bonds. These alternatives offer liquidity and flexibility.