Gold Rakhis Outshine Chocolates as Raksha Bandhan Gift of Choice
This year's Raksha Bandhan celebrations saw a significant shift in gifting trends, with many consumers opting for gold and silver rakhis over traditional presents. Jewellers reported a strong demand for precious-metal rakhis, coins, and lightweight jewellery, which combined the sentiment of the occasion with the value and longevity of precious metals.
Many retailers noted a surge in demand for gold and silver rakhis priced up to INR 5,000, as well as lightweight gold bracelets, pendants, chains, and other jewellery. Younger buyers also explored laboratory-grown diamond jewellery amid rising gold prices, with designs featuring personalized initials and zodiac signs proving particularly popular.
Certain brands stood out for their innovative offerings, including Akoirah by Augmont, which introduced laboratory-grown diamond rakhis; Kumari Fine Jewellery, which offered convertible rakhi designs; Candere by Kalyan, which presented a range of jewellery and accessories for sibling gifting; and DAIMANTÉ, which built its Raksha Bandhan offering around laboratory-grown diamond jewellery and symbolic motifs.