Indian Festive Season Boosts Gold Demand

Gold prices have been on an upward trend, but strong demand during India's festive and wedding seasons could push them even higher. According to Ajay Kedia, MD & Director at Kedia Advisory, gold buying in India is driven not only by price but also by tradition and emotion.

With the festive season approaching, Kedia expects physical gold demand to increase despite elevated prices. He believes that this combination of seasonal buying and continued investor interest could support gold prices further.

The discussion highlights whether Indian demand can become an important driver for gold prices and what investors should watch as the festive season gets underway.