Jewel Cafe Expands in Hong Kong Amid Record-Breaking Gold Prices

Jewel Cafe has expanded its presence in Hong Kong by opening a new store at Tsuen Wan OP Mall. The Japanese-founded specialty buying brand offers free appraisals for gold, platinum, jewelry, luxury watches, and branded goods to cater to the increasing demand in Hong Kong.

Following a record-breaking year for gold prices in 2025, more people are seeking to understand the value of their precious items. The World Gold Council reported that the LBMA afternoon gold price set 53 new all-time highs during 2025, with an annual average gold price reaching a record USD 3,431 per ounce, up 44% from the previous year.

In Hong Kong, gold jewelry has traditionally been associated with significant life events and occasions. Many households own jewelry that is no longer worn, leading to a growing interest in understanding its value and potential for resale. Jewel Cafe's appraisal services provide customers with informed decisions at their own pace, with no obligation to sell.