Jewel Cafe Expands in Hong Kong Amid Soaring Gold Prices

The recent surge in gold prices has driven demand for jewelry appraisals in Hong Kong. According to the World Gold Council, the LBMA afternoon gold price set 53 new all-time highs during 2025, reaching a record annual average of USD 3,431 per ounce, up 44% from the previous year.

Jewel Cafe, which specializes in purchasing precious metals and luxury items, has opened its third store in Hong Kong's Tsuen Wan district. The new location offers free appraisals with no obligation to sell, allowing customers to understand the value of their gold and jewelry without pressure.

The company's staff are trained to provide clear explanations and personalized service, making the appraisal process a welcoming experience for customers. With over 300 stores across Japan and overseas, Jewel Cafe has established itself as a trusted brand in the industry.