Jewellery Leads Raksha Bandhan Gifting as Precious Metals Gain Popularity

This Raksha Bandhan, gifting took on a more jewellery-led turn, with jewellers reporting increased demand for gold and silver rakhis, coins, and lightweight jewellery.

The trend reflected growing interest in gifts that combine the sentiment of the occasion with the value and longevity of precious metals. Many retailers reported a strong demand for gold and silver rakhis and gift articles priced up to INR 5,000.

Younger buyers also explored laboratory-grown diamond jewellery amid rising gold prices. Diamond-studded, convertible, personalized, and symbolic designs did very well, broadening the rakhi category beyond the traditional thread.