Taiwanese Consumers Flock to Jewel Cafe as Gold Prices Soar

Record gold prices in 2025 have consumers in Taiwan reevaluating their valuables, prompting a surge in demand for trusted appraisal services. According to the World Gold Council, the LBMA afternoon gold price set 53 new all-time highs during 2025, with an annual average price rise of 44% year-on-year to USD 3,431 per ounce.

Jewel Cafe, a Japanese-inspired specialty buying store operating in Taiwan since 2005, is capitalizing on this trend. With 22 locations across the country, Jewel Cafe provides transparent appraisals and a welcoming environment where customers feel comfortable making decisions about their valuables.

In contrast to traditional jewelry stores and pawnshops, Jewel Cafe focuses on customer confidence rather than simply presenting prices. Experienced staff carefully explain how each item is evaluated, addressing customers' questions with care and never pressuring them to sell.