90% of New CEX Tokens Crash Within a Year

A new report from CoinGecko reveals that nearly 90% of newly listed tokens on major centralized crypto exchanges (CEX) fall below their debut price within 12 months. The data, released in April 2026, analyzed listing performance across the top 12 CEX platforms and found that only about 32% of new listings record positive price action in their first 30 days.

After 60 days, just 25% of tokens remain above water. By the one-year mark, fewer than 10% still trade above their initial listing price on most platforms. Upbit posted the strongest short-term results, with 67% of its new listings finishing in the green after 30 days.

Binance (BNB) and OKX followed at 50%. However, Upbit's early advantage fades sharply, all of its newly listed tokens drop below their debut price by the 300-day mark. Coinbase stood out as the only exchange where listed tokens saw a rebound after six months.