90% of New Exchange Tokens Crash Within a Year, Says CoinGecko Report

A new report from CoinGecko reveals that nearly 90% of tokens listed on major centralized crypto exchanges fall below their debut price within 12 months. According to the research firm's 2026 Spot CEX Report, only about 32% of newly listed tokens record positive price action in their first 30 days of trading.

After 60 days, just 25% of tokens remain above water. By the one-year mark, fewer than 10% still trade above their initial listing price on most platforms. Upbit posted the strongest short-term results, with 67% of its new listings finishing in the green after 30 days.

Binance and OKX followed at 50%. However, Upbit's early advantage fades sharply, all of its newly listed tokens drop below their debut price by the 300-day mark. Coinbase stood out as the only exchange where listed tokens saw a rebound after six months.