Australia's Gaming Market Booms as Mobile Payments and Crypto Take Hold
Australia's gaming market has experienced significant growth in recent years, driven by the increasing popularity of digital games and mobile payments. According to the Interactive Games & Entertainment Association (IGEA), video game expenditures by Australians reached AU$4.2 billion in 2025, a 12% increase from the previous year.
Mobile gaming has been a major contributor to this growth, with sales reaching AU$1.7 billion and accounting for 32.2% of gaming revenue. The convenience of mobile games, combined with the ease of digital payments, has made it an attractive option for gamers in Australia.
Cryptocurrency is also becoming increasingly popular among Australians, with 3.3 million people owning some form of cryptocurrency, including Bitcoin. The use of cryptocurrency for online transactions is expected to continue growing, as more people become familiar with the technology.