B2C2 Taps Schroders Veteran to Chase Asia's Growing Crypto Wealth

B2C2, a leading cryptocurrency trading platform, is expanding its presence in Asia by targeting family offices and traditional wealth managers in the region. The company has appointed a Schroders veteran to lead this effort, as it seeks to tap into the growing demand for digital assets among wealthy investors.

The appointment comes at a time when Asia's financial centers, such as Singapore and Hong Kong, are competing to establish themselves as regulated hubs for digital assets. Boston Consulting Group estimates that total assets under management in the region will reach $99 trillion by 2029, with one-third of family offices already having exposure to cryptocurrencies.

B2C2's APAC CEO David Rogers has been making a series of hires in Asia, including Laura Teo as Singapore country head. The company is 90% owned by Japan's SBI Holdings, which is also pushing into digital assets.