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Betway Secures Record-Breaking £20M Training Kit Deal with Manchester United

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Manchester United has signed a record-breaking training kit sponsorship deal with Betway worth £20 million per year. The multi-year agreement, set to start in the 2026/27 season, replaces the club's previous partnership with Tezos.

The former deal, valued at £20-25 million annually, included NFT elements and featured Tezos' XTZ token. However, this token saw a significant decline in value alongside the broader crypto market downturn.

Manchester United spent the 2025/26 season without a training kit sponsor as it searched for a suitable replacement. Betway's deal matches the lower end of what Tezos was paying but comes with reduced volatility risk.

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