Big Players Launch Tokenized Equities Amid Rapid Market Growth
The line between traditional brokerage accounts and crypto wallets is blurring rapidly as major players in the industry launch new onchain products. Binance, Coinbase, Revolut, and Nubank have all made significant moves to bring tokenized equities to market, each with their own approach.
Binance's bStocks product, launched in June 2026 on the BNB Chain, allows users to trade US stocks without ever touching a traditional brokerage. The platform has seen impressive growth, with $100 million in assets under management within 15 days of launch and cumulative trading volume hitting $458 million shortly after.
Coinbase followed suit with its own tokenized stocks on the Base chain, launched in August 2026. Its lineup features Nvidia, Meta, Apple, Amazon, and Microsoft, with a notable twist: holders can potentially receive dividends and exercise voting rights, making the tokens feel less like synthetic derivatives.
Revolut took a different approach by partnering with Trust Wallet to enable instant crypto purchases directly to self-custodial wallets for EU users. This integration flips the traditional model where users are locked into their own ecosystem, giving them control over their assets. Nubank, on the other hand, served as a design partner for Stripe's Tempo stablecoin settlement layer.
The tokenized equities market has seen significant growth, with transfer volumes surging 415% within a 30-day period to reach $29.5 billion. The move allows global investors, particularly those in countries with limited access to US markets, new ways to participate.