Binance Co-Founders' Secret Simpsonic Selves Revealed
The co-founders of Binance, Changpeng 'CZ' Zhao and Yi He, have been using Simpsons family names as nicknames in internal communication.
CZ has been referred to as 'Homer', while Yi is known as 'Marge' or 'Marjorie', according to former employees. This practice began when the company was still young and reflects the dominant yellow color scheme used by Binance, inspired by The Simpsons.
The co-founders have been in a long-term romantic relationship since before founding Binance in 2017. Their private relationship has largely remained out of the public eye, with their business partnership being one of the driving forces behind the company's success.
The use of Simpsons names is seen as an informal and playful aspect of Binance's internal culture, rather than a way to conceal their identities from outsiders. This unusual practice has become a notable aspect of the company's culture, which is known for its quirky online presence.