Binance Introduces VIP Earn, Loyalty Program for Engaged Users
Binance has introduced VIP Earn, a loyalty program that rewards its most engaged users with preferential rates and higher subscription quotas on selected earn products. The program is available to all VIP 1 through 9 users, who can access rates up to 20% above regular APRs and quotas up to ten times larger.
The real battlefield in the crypto market is no longer trading fees, but idle balances. Binance is competing against the entire on-chain yield stack with its new program, which consolidates selected on-chain yield products inside its own hub where assets never have to leave custody.
Catherine Chen, Head of VIP and Institutional at Binance, said that the product formalizes what loyal users already expect: loyalty should be rewarded. She added that it gives users a simpler way to put assets to work inside the Binance ecosystem while deepening their relationship with the exchange.