Bitcoin Messages Resonate With Americans on Control and Security
A new national research survey conducted by the Bitcoin Policy Institute (BPI), Cygnal, and Neighborhood Bitcoin found that 94% of registered voters had heard of Bitcoin. The poll also discovered that 61% wanted to know more about owning Bitcoin.
The study identified that 74% of respondents had little to no trust in the dollar retaining its value in the years ahead.
The most effective messages addressed people's stated concerns about Bitcoin, rather than reciting its general merits. The top-performing themes were control, proven performance, security and access, and ease of use.
Messages emphasizing personal control performed strongest, while long-standing industry framing like 'digital gold' confused focus group participants and ranked near last in the national survey.