Bitget Expands Beyond Crypto with Universal Exchange Strategy
Bitget, a major cryptocurrency exchange, is expanding its services beyond digital assets. The platform has implemented its Universal Exchange (UEX) strategy, which includes new products such as stock perpetual contracts, U.S. stock options, and Hong Kong stock Quanto contracts.
The company's efforts are paying off, with non-crypto assets now making up 40% of its trading volume. Its tokenized asset product, rToken, has quickly gained over $100 million in assets.
In addition to these new products, Bitget has launched AI Playbook, an AI-driven trading tool that reflects the platform's focus on integrating artificial intelligence and traditional finance with cryptocurrency.
The company is also seeing growth in institutional trading, with a 45% increase in assets and more active market makers. To support this expansion, Bitget plans to enhance security, compliance, and infrastructure for its multi-asset platform.