Bitwise Teases Another XRP Billboard Campaign Amid ETF Trading Surge

Bitwise Asset Management has hinted at another Times Square billboard campaign featuring XRP after daily trading volume for its XRP ETF surpassed $120 million. The announcement comes on the heels of a meeting between Donald Trump and crypto executives, where the president left the door open for government investment in Bitcoin and other cryptocurrencies.

The surge in ETF trading activity has led some traders to revisit extreme price predictions for XRP, including Bitwise's own forecast of $29.32 by 2030. However, former Ripple CTO David Schwartz has cautioned against treating such targets as inevitable, saying they may not reflect the token's true market value.

Bitwise launched its XRP ETF on the New York Stock Exchange in November 2025, and the product has generated approximately $516 million in cumulative net inflows. Despite the recent surge in trading volume, Bitwise noted that it is essential to distinguish between trading activity and new investment.