BlackBerry Bets Big on Cars and Robots with New AI-Focused Strategy

BlackBerry's business model has undergone a significant transformation since its heyday as one of the biggest phone makers in the world. The company, once synonymous with 'BBM me', has shifted its focus to critical software for cars and secure communications.

The CEO, John Giamatteo, sees QNX, BlackBerry's operating system business for cars, as key to a future in AI, particularly physical AI, which includes autonomous cars and robotics. The company's software has high safety standards, essential for cars and other moving objects, making it a potential fit for the robotics industry.

BlackBerry's revenue is driven by two main businesses: secure communications and QNX. While the company has struggled in the consumer mobile market, its new direction seems to be paying off, with investors rewarding its strategy by doubling the share price this year.