Bybit Unveils Unified Rewards Ecosystem to Retain User Stickiness
Bybit has launched a unified rewards ecosystem called Bybit Galaxy, which ties together spot, derivatives, and other product lines under one loyalty umbrella.
The program aims to make it harder for users to take their volume elsewhere by converting trading activity into redeemable value across products.
This is a departure from the old model where each product had its own isolated incentive structure. With Bybit Galaxy, users can earn points on futures trades and redeem them in the NFT marketplace without leaving the platform.
The loyalty universe could help retain institutional and retail flow alike, particularly for high-frequency trading desks that care about every basis point of cost.
However, unanswered questions remain around rewards and regulation. The exchange has not said whether Galaxy will interact with its native BIT token or if a new rewards token might appear.