Caleb & Brown Brings Personalized Crypto Brokerage to UK High-Nets

Caleb & Brown, a personal crypto brokerage from Australia, has launched operations in the UK. The firm, which was acquired by Swyftx for up to $200 million last year, targets high-net-worth individuals and institutional traders with its unique model.

The UK expansion marks a deliberate bet that the wealthiest segment of crypto investors prefers personalized service over algorithmic trading. Each client is paired with a dedicated broker who handles trades, provides market education, and offers discreet assistance.

Caleb & Brown's fixed-fee structure removes variable spread structures that can eat into large orders on retail platforms. This model appeals to clients moving significant capital, such as trusts and self-managed funds.