Caleb & Brown Expands into UK Market with High-Net-Worth Focus

Caleb & Brown, an Australian crypto brokerage owned by Swyftx Group, has expanded its services to the UK. This move marks a significant step for the company as it targets high-net-worth clients in one of the world's oldest and most sophisticated financial centers.

According to Andrea Yuen, co-CEO of Swyftx Group, the UK presents an 'untapped opportunity' due to its relatively low levels of crypto adoption. Chainalysis' 2025 Global Crypto Adoption Index ranks the UK 11th behind Russia, the Philippines, and Ukraine.

The Financial Conduct Authority estimated that 8% of people in the UK own crypto, a figure down from last year but with increased typical value held by investors. Yuen believes there is a significant opportunity to provide private client offerings in digital assets to this underserved market.