Caleb & Brown Expands to UK, Sees Opportunity in Underserved Market

Caleb & Brown, an Australian crypto brokerage owned by the Swyftx Group, has entered the UK market.

The firm will target high-net-worth clients in the UK and offer them a more personal service that provides tailored execution.

Swyftx Group co-CEO Andrea Yuen said the UK is an 'untapped opportunity' because it has lower levels of crypto adoption compared to other markets, with levels four or five times lower than those seen in the US, Asia, and Australia.

The UK ranks 11th in Chainalysis' 2025 Global Crypto Adoption Index, behind Russia, the Philippines, and Ukraine.