Centrifuge Brings Blockchain Tech to Loyalty Program Reserves

Loyalty programs issue over $300 billion in value each year, but their reserve management is stuck in the past. To bring some modernity to this industry, Centrifuge has partnered with Janus Henderson and SmartMedia Technologies (SMT) to introduce onchain reserve management for loyalty programs.

The new system routes reserve assets into Janus Henderson's tokenized strategies, specifically its JTRSY and JAAA products. These products manage $1.5 billion in assets under management as of August 2026.

By tokenizing these reserves on Centrifuge's infrastructure, loyalty program operators get real-time visibility into reserve balances, automated compliance, and the ability to programmatically link reserve movements to point issuance and redemption.