CEX Token Listings: Only 1 in 10 Survive First Year

A new report from CoinGecko reveals that nearly 90% of tokens listed on major centralized exchanges (CEX) fall below their debut price within 12 months. The research firm's 2026 Spot CEX Report analyzed listing performance across the top 12 CEX, including Upbit, Binance (BNB), and OKX.

The report found that only about 32% of newly listed tokens record positive price action in their first 30 days of trading. This number drops to 25% after 60 days, and fewer than 10% still trade above their initial listing price on most platforms by the one-year mark.

Upbit posted the strongest short-term results, with 67% of its new listings finishing in the green after 30 days. However, all of its newly listed tokens drop below their debut price by the 300-day mark.