Chelsea FC Partners with Circle to Feature USDC on Match Kits
Chelsea Football Club has signed Circle Internet Group as its principal partner and official front-of-shirt sponsor, starting from the 2026/27 season. This partnership will feature the USDC logo on the kits of Chelsea's men's and women's teams, as well as the academy.
The deal is significant for Circle, as it aims to expand awareness of USDC beyond the traditional crypto audience. By partnering with a major football club like Chelsea, Circle can reach a massive global audience and position USDC as a digital dollar for global payments.
USDC is a stablecoin that is backed by cash and highly liquid cash equivalents, allowing users to transfer dollar value across different networks and wallets. This partnership marks an important step in the evolution of stablecoins from niche financial tools to global payment infrastructure.