Crypto
Chelsea FC Teams Up with Circle to Bring USDC to the Pitch
Chester FC and Circle Internet Group have formed a partnership that brings USDC to football for the first time. The deal has been named as one of the most significant links between traditional industries and blockchain-based finance.
The partnership was announced ahead of the new season, with Circle being named Chelsea's 'Principal Partner' and 'Official Front-of-Shirt Partner' for 2026-27. This means that USDC branding will appear across the shirts of Chelsea's academy, men's, and women's teams.
The partnership made its Premier League debut on August 30, 2026, during Chelsea's first home game against Brighton. The collaboration reflects the growing convergence between traditional industries and blockchain-based financial technology.