Chelsea Signs Circle as Front-of-Shirt Partner, Brings USDC to the Pitch

Chelsea Football Club has announced Circle as its new front-of-shirt partner for the 2026/27 season. The USDC branding of Circle's stablecoin will appear on Chelsea's men's, women's, and academy shirts.

The deal marks another significant partnership between a football club and a crypto company, with Circle aiming to expand the use of its stablecoin through major partnerships such as Coinbase and JCB.

Circle co-founder and CEO Jeremy Allaire commented on the partnership, stating that it 'connects us with a global sports community built on that exact same borderless vision'.