Chelsea Signs Deal with Circle to Promote USDC on Premier League Shirts
Stablecoin issuer Circle has partnered with Chelsea Football Club to put its USDC brand on the club's shirts from the 2026/27 season.
The deal makes Circle Chelsea's principal partner and official front-of-shirt sponsor, giving USDC visibility across one of the world's biggest sports audiences.
Circle says USDC is designed to enable dollar-denominated payments and transfers globally, positioning stablecoins as internet-based financial infrastructure rather than simply cryptocurrency trading assets.