Chelsea Unveils Circle and USDC as New Principal Partner
Circle Internet Group has partnered with Chelsea Football Club as its principal partner and official front-of-shirt sponsor for the 2026/27 season. The partnership will place Circle's USDC stablecoin on the men's, women's, and academy teams' shirts.
The agreement marks a significant move for Circle as it expands USDC visibility beyond financial markets and into mainstream global audiences. USDC branding will debut when Chelsea hosts Brighton & Hove Albion at Stamford Bridge on Sunday.
Circle CEO Jeremy Allaire said the partnership reflects the company's broader vision for accessible and borderless digital money. The Chelsea agreement also expands the club's recent connections with the cryptocurrency industry, following a previous partnership with crypto exchange BingX.