Chelsea Unveils Circle as Main Sponsor for 2026/27 Season
Chester-based football club Chelsea FC has announced a new partnership with Circle for the upcoming 2026/27 season. As part of this agreement, Circle will become the principal partner and main sponsor on the team's shirts.
The deal brings the USDC brand to Chelsea's kits, including the men's, women's, and youth teams. The new visual identity is set to debut on August 30th when Chelsea plays its first home match of the Premier League season against Brighton.
According to Circle, this partnership focuses on brand exposure and does not indicate a payment product or financial services provided by Chelsea. The company notes that USDC is not issued or regulated under UK law, and the sponsorship is not an invitation to acquire, hold, or trade cryptoassets.