Crypto
Circle Lands Chelsea Shirt Deal for $88M
Circle has secured a major deal with Chelsea Football Club, becoming the first crypto financial-services company to become the main shirt sponsor of a Premier League club.
The partnership will feature the USDC stablecoin brand on Chelsea's men's, women's, and academy shirts for the 2026/27 season.
Circle CEO Jeremy Allaire said the deal reflects the company's view that money should move across borders as easily as information.
The financial terms of the deal were not disclosed, but it is reported that Chelsea had sought around £65 million ($88 million) per year for the front-of-shirt position.