Circle Partners with Chelsea FC as Main Shirt Sponsor

Circle Internet Group has partnered with Chelsea FC as the new main shirt sponsor. The partnership places the USDC logo on the front of the team's jersey, marking a significant sports marketing deal.

The agreement makes Circle the principal front-of-shirt sponsor for Chelsea, and it is expected to debut during the club's home match against Brighton on Sunday.

USDC is a dollar-pegged stablecoin issued by Circle and designed to maintain a value linked to the U.S. dollar. The asset is widely used within digital-asset markets for payments, trading, and transferring value.