Circle Teams Up With Chelsea FC: USDC Brand Hits Premier League Jerseys
Circle has made significant strides in its expansion efforts by partnering with Chelsea Football Club as a Principal Partner and official front-of-shirt partner. The partnership, which begins this season, will see the Circle and USDC brands appear on the team's jerseys.
The deal comes at an opportune time for Circle, as it seeks to increase its presence in England. According to Jeremy Allaire, CEO of Circle, partnering with Chelsea connects them with a global sports community built on a borderless vision. Kash Razzaghi, Chief Commercial Officer, also emphasized that Chelsea allows them to connect with hundreds of millions of people across every border.
The partnership may have an impact on the stablecoin issuer's stock price, as CRCL slipped by almost 2% following the announcement. However, this comes despite the company's stock being up over 7% in the last five days and 16% year-to-date.