Citigroup Accused of Secretly Tracking Website Visitors

A US financial giant is facing a lawsuit for allegedly violating users' online privacy through embedded tracking technologies on its website.

Citigroup Inc. is accused of deploying third-party tracking pixels that captured users' page navigations, searches, and content interests in real-time without notice or consent.

The complaint alleges these tracking technologies were used to support commercial goals such as behavioral profiling and monetization through targeted advertising.

Citigroup faces allegations of violating the California Invasion of Privacy Act, the Federal Wiretap Act, the California Constitution, and Unfair Competition Law, among others.