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Coinbase Axes Base App Rebrand, Shifts Focus to Multichain Trading

Guavy AI Editorial Team
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Coinbase has abandoned its Base App rebrand and returned to using the Coinbase Wallet name for its self-custodial app.

The move follows a pivot in strategy, with Coinbase conceding that its bet on creating a crypto social network never gained traction.

In July 2025, Coinbase unveiled the Base App as an 'everything app' with features like encrypted chat and mini-apps. However, by March 2026, CEO Brian Armstrong was already having doubts about the social experiment's potential, saying it 'didn't quite work.'

The Base App is now shifting its focus towards trading and becoming a self-custodial version of Coinbase's main app.

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