Coinbase Reverses Course, Returns to Coinbase Wallet Name
Coinbase is returning to its roots by rebranding Base App back to Coinbase Wallet. The move comes roughly 14 months after the company unveiled Base App in Los Angeles in July 2025, rebranding Coinbase Wallet into an 'everything app' combining crypto trading, social networking, messaging, AI tools, and creator monetization.
Coinbase plans to focus on trading across blockchain networks and away from its social-first ambitions. The wallet will serve as Coinbase's 'test kitchen,' bringing users new trading experiences across multiple networks.
Ryan Kass, head of product at Coinbase Wallet, said the rebrand reflects the app's expansion beyond Base into a multichain trading platform. He emphasized that the familiar name better supports Coinbase's broader 'everything exchange' strategy.
Coinbase will continue supporting Base while moving away from its previous approach to first-party social networking. The company believes that offering a broad range of assets, and letting users decide where to trade, is key to winning their business.