CoinGecko Report: 90% of New Tokens Fail to Hold Debut Price Within a Year
A recent report from CoinGecko reveals that nearly 90% of tokens listed on major centralized crypto exchanges fall below their debut price within 12 months.
The analysis, part of the firm's 2026 Spot CEX Report published on April 9th, covered listing performance across the top 12 exchanges. It found that only around 32% of newly listed tokens recorded positive price action in their first 30 days of trading.
This number dropped significantly after 60 days, with just 25% of tokens remaining above water. By the one-year mark, fewer than 10% still traded above their initial listing price on most platforms.
Upbit posted strong short-term results, with 67% of its new listings finishing in the green after 30 days. Binance and OKX followed at 50%. However, Upbit's early advantage faded sharply, all of its newly listed tokens dropped below their debut price by the 300-day mark.
Coinbase stood out as the only exchange where listed tokens saw a rebound after six months. The report also highlighted the dominance of stablecoins in spot trading, with Tether (USDT) and USD Coin (USDC) accounting for 66.6% of all trading pairs and 97.7% of stablecoin-denominated pairs across the surveyed exchanges.