Crypto Checkout Conversions: The Hidden Opportunity for E-Commerce Businesses

A significant conversion leak in e-commerce checkout is caused by payment problems, which can account for up to 70.22% of abandoned checkouts.

This number is not entirely unavoidable, as some customers may be browsing or not ready to buy.

However, the remaining reasons for abandoning checkout are more useful for merchants to address, including a lack of trust in the site with card information, complicated checkout processes, declined cards, and limited payment options.

Crypto can provide another path for customers to complete their purchases, particularly for global customers, crypto-native audiences, privacy-conscious buyers, and those who cannot or do not want to rely on cards.

A study found that offering at least one relevant option beyond cards produced an average 7.4% increase in conversion and a 12% increase in revenue.