Crypto Industry Launches $1M+ Campaign to Save Clarity Act Ahead of Crucial Senate Vote

The cryptocurrency industry is launching a significant advertising campaign to support the Digital Asset Market Clarity Act, which faces a crucial vote in the U.S. Senate on September 15.

The bill, proposed by the White House with backing from Donald Trump, aims to create federal rules for digital asset markets and split oversight between the SEC and the CFTC.

Three cable TV ads are being produced, focusing on consumer protection, external support for the sector, and bank opposition. The campaign is organized by the Cedar Innovation Foundation, linked to the Fairshake super PAC network.

Banks have been pushing lawmakers for stricter rules on rewards tied to stablecoins, complicating negotiations between crypto companies and Congress.