Crypto Mine Seeks to Rebrand as Data Center Amid AI Boom

A controversial cryptocurrency mining operation in Upstate New York is rebranding itself as a data center, despite Governor Kathy Hochul's moratorium on new facilities. The Greenidge Generation plant has been at the center of controversy for years, with neighbors complaining about pollution and disruption to the local tourism industry.

The facility, which has over 20,000 continuously operating computers, is seeking to increase its power draw from 107 megawatts to 307 megawatts. This would be enough energy to power roughly 150,000 homes, according to records from the state grid operator.

Vulcan Infrastructure and Power, the new name of Greenidge Generation, has raised nearly $40 million in connection with its effort to transform into a data center. The company claims it is well-positioned to address the growing need for reliable power due to the AI boom.

However, local residents and environmental groups are skeptical about the change in direction. They point out that the facility's operations would still pose significant environmental risks, despite the rebranding effort.