Crypto SIPs Gain Traction Among Small-Town Millennials
The Indian crypto market is witnessing a transformation, with investors shifting from get-rich-quick impulses to a more systematic and long-term approach. This change can be seen in the rise of Crypto Systematic Investment Plans (SIPs), which are gaining popularity among small-town millennials.
According to government data, over ₹51,000 crore worth of crypto investments took place in India in 2024-25. The three largest crypto exchanges reported rapid growth in the adoption of crypto SIPs, with a significant share routed through this route.
Crypto SIP users are not limited to metros; most activity is coming from Tier-II and Tier-III cities, and even 'Tier 10' cities. Around 20% of people who earlier invested in single crypto assets like Bitcoin are now choosing crypto SIPs, a significant increase from just 2-3% nine months ago.
Investors are becoming more disciplined and mature, shifting from one-time buys to SIPs. This trend is not limited to young investors; the 26-35 years age group forms the largest segment of crypto SIP users, accounting for roughly 42-44%. Over 80% of crypto SIP users come from non-metro markets.