Crypto Super Apps: The Focus Shifts from Finance to User Behavior

The traditional super app model may not be enough to propel the next consumer crypto platform to success.

While banks and fintechs have been vying for attention with a slew of financial products, research suggests that a new generation of super apps will focus on user behavior rather than solely on finance.

WeChat and Grab, two dominant super apps from Asia, both started by addressing everyday needs before incorporating financial services.

Telegram's 500 million-user base is another example, with its platform offering a blueprint for combining communication, entertainment, payments, and Web3 services under one digital balance.

Crypto companies like Coinbase are also experimenting with this model, transforming their wallets into all-in-one platforms that combine social features, messaging, payments, trading, and embedded mini apps.