Dólar Digital Turbinado Campaign Boosts Stablecoin Adoption

A recent campaign by Mercado Bitcoin, called Dólar Digital Turbinado, has seen a significant increase in interest for USDT and USDC stablecoins. According to data from Mercado Bitcoin, the number of new clients allocating these assets to their passive income product is 20 times higher than in the previous week.

The campaign offered special conditions for new investments in USDT and USDC, which likely contributed to the surge. The Tether (USDT) stablecoin saw a growth of 24 times in new client entries, while USDC increased by 12 times. The base of investors with USDT more than doubled in just one week, increasing by 131%, while those with USDC grew by 69%.

Giresse Contini, director of Mercado Bitcoin, stated that the results show how a targeted incentive can accelerate the adoption of dollar digital solutions. He noted that investors are using these assets not only for exposure to the American currency but also as a way to maintain resources allocated and generate income, while diversifying their portfolios.