DraftKings Redirects Volume to In-House Exchange Ahead of Football Season
DraftKings has made a significant move in the sports betting and exchange market by redirecting volume to its in-house exchange, DKeX. This shift was observed last Thursday and Friday, when DraftKings Predictions began sending users to DKeX instead of Crypto.com. The company's 'super app' includes both its sportsbook and prediction market, offering a comprehensive experience for users.
The volume surge on DKeX during football season is a promising sign that the exchange is ready to ramp up activity. This development may have significant implications for the sports betting industry as a whole.